This year Google came up with their messaging app named Allo in order to
compete with WhatsApp which is owned by Facebook. There are many
messaging apps available in the market like WeChat, Hike, telegram and
thus the market is quite competitive. In order to distinguish itself
from others Google used artificial intelligence in the form of 'google
assistant' available in the app itself. Now when it was launched, people
thought that it would give a tough time to WhatsApp. But after a couple
of months, We think that may not be the case. There are many reasons
for that. Lets have a look on them.
1. Allo was too late to enter in this market. There are tons of similar apps there. Had it entered two three years earlier (even without the assistant) . They should have pulled down Hangout and launched this app.
2. Allo does not come with video calling feature. You have to install Duo for that. While WhatsApp offers both audio as well as video calling feature. So it doesn't make sense to install two apps for that.
3. Assistant feature is good but is in its initial phase. Does there are some constraints to it. Also pixel users have it already so they will not use this separately. Assistant seems to be an upgraded version of Google now. It's certainly evolutionary but not revolutionary as far as its integration in the app is considered.
3. The other features like incognito chat, stickers, ink are present in others apps as well. And they are sort of gimmick features rather than essential one.
1. Allo was too late to enter in this market. There are tons of similar apps there. Had it entered two three years earlier (even without the assistant) . They should have pulled down Hangout and launched this app.
2. Allo does not come with video calling feature. You have to install Duo for that. While WhatsApp offers both audio as well as video calling feature. So it doesn't make sense to install two apps for that.
3. Assistant feature is good but is in its initial phase. Does there are some constraints to it. Also pixel users have it already so they will not use this separately. Assistant seems to be an upgraded version of Google now. It's certainly evolutionary but not revolutionary as far as its integration in the app is considered.
3. The other features like incognito chat, stickers, ink are present in others apps as well. And they are sort of gimmick features rather than essential one.
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